Tag Archives: 10/30/90

10/30/90 seconds – and you app is gone

I try out quite a lot of apps on my mobile devices. Most of them get deinstalled again immediately. Some rules of thumb have emerged for my personal expectations when I first start up an app. So here’s for all the mobile developers out there:

Your app has 10 seconds to start up and get to where it’s working, then 30 seconds to give me a feel for how to handle it, and finally another 90 seconds to give me a first feeling of achievement.

Failure at any one of these stages means I’ll just close and uninstall it. No second chances given. Continue reading

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Filed under interfaces, mobile, tech usage